Rob McLoughlin

Exploring How People Decide, Create, and Change

Rob McLoughlin is a researcher, author, and entrepreneur exploring how data and human story come together to shape the decisions that matter most. As founder of DCDR, he helps brands turn audience intelligence into strategies that drive growth and cultural resonance, drawing on over two decades of work in consumer insight and decision-making. He is also the founder of Maybe, a platform dedicated to exploring life’s pivotal “what-if” moments and the choices that follow—an idea he expands on in his book, Maybe: Turn What-Ifs Into Brave Next Steps and host of the Maybe Podcast, where he dives into creativity, intuition, and the stories behind bold ideas. Outside of his work with brands, Rob is also a musician, bringing the same curiosity about creativity, intuition, and rhythm into his creative projects.